Working with Color
Envelopes
Paper Weights and Sizes
Fonts
Tips for Saving Graphic Files
• Sending in a Job (file formats, images, fonts)
What should I look for when receiving a proof?
When My Job is finished, how do I pay for it?

If you have any questions not answered here or something that needs clarification, please feel free to ask us. We can be reached by phone (312.372.3766), fax (312.372.7233), or email (orders@riversidegx.com).

Sending in a Job

PRINT A HARD COPY

It's very easy to miss mistakes in your document when you're looking at it only on the screen. Print it out and look at it . Check for spelling errors, spacing problems, inconsistencies, and design problems. If your project is going to be folded then fold the printout you made to see if the elements on the page are positioned right on the panels and to see if there are any problems with folding it the way you had envisioned.

SPACING & ALIGNMENT

Check the alignment of frames, text, pictures and captions. It should be consistent throughout your publication. Also check spacing between headings, paragraphs, and pictures. The spacing should be consistent throughout your publication.

SPELLING & PUNCTUATION

Don't forget to check your spelling, punctuation and grammar. Run the spell checker; They may see something you've been looking at and missing.

WHAT TYPES OF IMAGES WILL WORK OK?

If you are scanning the images yourself from photographs it is better to save them in either bmp, tif, or eps format. These image formats will preserve the color and sharpness of your pictures the best.

File formats like gif or jpg compress the pictures color and pixel resolution and this can cause color shifts and blurriness. Since jpg and gif are the most predominant image formats on the web, it follows that it's not a good idea to simply lift an image from someone's website and use it in your layout.

WORKING WITH FONTS

When sending in a job, always include both printer and screen fonts. (see more about fonts)

Fonts in Illustrator/Freehand
When working with text in Illustrator or Freehand, be sure to convert all text to either outlines (for Illustrator) or paths (for Freehand). Otherwise you risk fonts not being transferred correctly. This is especially important with logos.

Bitmapped Graphics vs. Vector Graphics
Bitmapped graphics are pixel-based, meaning the computer stores a file that is x-pixel long by y-pixel high, and puts a specific color in each coordinate. This is why dpi (dots per inch) is important. The bigger the dpi, the more pixels go into each dot, creating a much clearer and sharper image. Examples of bitmap graphics are: tiff, jpeg, gif, bmp, pict, wmf and photoshop files.

Vector graphics are vector-based, meaning the computer stores a file of mathematical formulas which will create lines and curves that appear smooth at any scale. This is a great format for graphic logos, which can then be as small as a stamp or as large as a billboard without losing quality. Examples of vector graphics are: eps, illustrator, corel and freehand files

TIPS FOR SAVING GRAPHIC FILES

You should scan your images using a resolution of 300dpi at the final dimensions you intend to use them so that your colors will look smooth, and hard objects will look sharp. In other words don't scan at 300dpi and then enlarge the picture by 200% in your layout program! This is another reason why you should not use images that are lifted from websites; they are probably only 72dpi in resolution and will look very blurry if printed on a printing press.

If you are using pictures from your digital camera they will work just fine if they are jpgs; the quality of jpg images from digital cameras seems to be much better than jpgs that are used on the web. You must do the math to make sure that it is high enough in pixel resolution though. For instance, if your camera puts out a typical image of 1280 x 960 pixels at 72dpi you get about 17" x 13" of photograph (at 72dpi); this is the same amount of detail as an image which is 4" x 3" at 300dpi so it's safe to reduce or enlarge that image in Publisher up to about 4" x 3" in dimension.

WHAT ARE BLEEDS, & DO I NEED THEM?

Bleed is the term for printing that goes right to the edge of the paper. The way to do this is to make your document .25" too big in both dimensions. For instance, if the final size is 8.5" x 11" then make your document 8.75" x11.25". Draw guides on the layout that are .125" from the edge all the way around. Now create your design with the idea that the layout will be cut off where those guides are....because that is precisely what is going to happen. Make sure that any photographs or backgrounds that you want to bleed go clear out to the perimeter of the document, past the guidelines. Then after we have printed your piece we will trim off that extra .125" all the way around and voila! You have color all the way to the edges of your piece.