JitNews

Ask a Marketing Professional about the impact of corporate newsletters and you're likely to hear:

“People get so many newsletters already… no one reads them.” or...
“We've switched to an e-newsletter.” or...
“Too much work… too little return.”

Too many newsletters… no one reads them

First, it's simply not true that no one reads newsletters, assuming they have good content. If headlines are properly written to grab attention, and the articles contain information the reader can use, the newsletters will be read. Not by everyone, but by a bigger share of your target market than is likely to pay attention to radio or TV ads.

We've Switched to an E-Newsletter

Great strategy with existing clients. Not so effective if you're trying to attract new accounts. Corporate SPAM filters can virtually ensure your newsletter will never be seen. NEVER! Targeted Direct Mail is virtually assured of reaching the desks of your prospective buyers.

Too much work... too little return

Why newsletters? Properly conceived newsletters serve three functions:

keeping your name and message in the hands of buyers;
positioning your organization as a trusted advisor; and
informing, persuading and selling perspective buyers.

With the exception of sales reps, no other marketing tool can achieve these three objectives. And sales reps are a lot more expensive than newsletters. As a Direct Mail piece, newsletters keep your brand and your message in the hands of buyers throughout the year. If your newsletter has solid content and information, it sets your organization apart from your competitors and establishes you as a trusted advisor in the minds of buyers. Finally, newsletters, unlike other forms of advertising, provide the space you need to present information about your products or services in-depth. Information leads to education. Education leads to persuasion. Persuasion leads to sales.

JitNews^SM is a unique turn-key newsletter service. Riverside manages your newsletter from start-to-finish, through writing, design, editing, production and mailing. It means you can enjoy the benefits of keeping a quality newsletter in the hands of your prospective customers, with minimal labor and expense.

Will JitNews work for you?

It's worked for others. Contact Riverside to investigate the benefits it might bring you.